15 Quirky Questions (and Answers) About the English Language

15 Quirky Questions (and Answers) About the English Language Do you consider yourself an expert in the  English language? Wondering how much you still need to learn? Take a few minutes to test your knowledge of English. Answers are below. Quiz Roughly what proportion of the worlds population is fluent or competent in English?(a) one person in a thousand(b) one in a hundred(c) one in ten(d) one in fourWhich country contains the largest English-speaking population in the world?(a) England(b) the United States(c) China(d) India(e) AustraliaIn approximately how many countries does the English language have official or special status?(a) 10(b) 15(c) 35(d) 50(e) 75Which of the following is probably the most widely used English word throughout the world?(a) dollar(b) okay(c) Internet(d) sex(e) movieAccording to rhetorician I.A. Richards, a proponent of the simplified language known as Basic English, Even with so small a word list and so simple a structure it is possible to say in Basic English anything needed for the general purpose of everyday existence. How many words are in the lexicon of Basic English?(a) 450(b) 850(c) 1,450(d) 2,450(e) 4,550The English language is conventionally divided into three historical periods. In whic h of these periods did William Shakespeare write his plays?(a) Old English(b) Middle English(c) Modern English Which of the following is the longest word that appears in a play by William Shakespeare?(a) honorificabilitudinitatibus(b) sesquipedalian(c) antidisestablishmentarianism(d) disproportionableness(e) incomprehensiblenessAn acronym is a word formed from the initial letters of a name. An eponym is a word derived from the proper name of a person or place. What term is used for a word thats derived from the same root as another word?(a) retronym(b) oronym(c) paronym(d) exonymWhich one of the following words is an example of an isogram?(a) destruction(b) racecar(c) sesquipedalian(d) buffet(e) palindromeWhich one of the following observations applies to the word typewriter?(a) Its the longest word that is typed with only the left hand.(b) Its a palindrome.(c) It appeared in Samuel Johnsons Dictionary of the English Language- several decades before the invention of the first typing machine.(d) Its the only word in English that doesnt rhyme with any other word.(e) It can be typed using only t he top row of keys on a standard keyboard. Which of the following is generally regarded as the first genuine dictionary in English?(a) The Elementarie, by Richard Mulcaster(b) A Table Alphabeticall, by Robert Cawdrey(c) Glossographia, by Thomas Blount(d) Dictionary of the English Language, by Samuel Johnson(e) An American Dictionary of the English Language, by Noah WebsterWhich of the following was Noah Websters best-selling book or pamphlet?(a) A Grammatical Institute of the English Language (popularly known as the Blue-Backed Speller)(b) Compendious Dictionary of the English Language(c) a booklet on global warming titled Are Our Winters Getting Warmer?(d) An American Dictionary of the English Language(e) a revision of the King James BibleThe sentence Natasha is a friend of Joans and a client of Marlowes contains two examples of which grammatical structure?(a) double comparative(b) double entendre(c) double genitive(d) double negativee) double superlativeWhat was novelist David Foster Wallaces name for a really extreme usage fanatic- someone who knows what dysphemism means and doesnt mind letting you know it?(a) grammaticaster(b) purist(c) SNOOT(d) language maven(e) prescriptivist Which of the following terms refers to the substitution of a more offensive word or phrase for one considered less offensive?(a) dysphemism(b) euphemism(c) dramatism(d) orthophemism(e) neologism Answers (d) According to David Crystal in  English as a Global Language  (2003), [A]bout a quarter of the worlds population is already fluent or competent in English, and this figure is steadily growing- in the early 2000s that  means  around 1.5 billion people.(d) English is spoken by upwards of 350 million people in urban areas of India.(e) The director of editorial projects for the  Oxford English Dictionary, Penny Silva, says that English has official or special status in at least 75 countries (with a combined population of two billion people).(b) According to linguist Tom McArthur in  The Oxford Guide to World English, The form  OK  or  okay  is probably the most intensively and widely used (and borrowed) word in the history of the language.(b) The list of 850 core words introduced in C.K. Ogdens book  Basic English: A General Introduction With Rules and Grammar  (1930) is still used today by some teachers of English as a Second Language.(c) The period of Modern English extends from the 1500s to the present day. Shakespeare wrote his plays between 1590 and 1613. (a)  Honorificabilitudinitatibus  (27 letters) shows up in a speech by Costard in Shakespeares comedy  Loves Labours Lost: O, they have  livd  long on the  almsbasket  of words. I marvel thy master hath not eaten thee for a word, for thou art not so long by the head as honorificabilitudinitatibus. Thou art easier swallowed than a flap-dragon.(c) A word derived from the same root as another word is a  paronym  (similar to the rhetorical figure of  polyptoton).(e) The word  palindrome  (which refers to a word, phrase, or sentence that reads the same backward or forward) is an  isogram- that is, a word in which no letters are repeated.(e) It can be typed using only the top row of keys on a standard keyboard.(b) Published in 1604, Robert Cawdreys  A Table Alphabeticall  contained roughly 2,500 words, each matched with a synonym or brief definition.(a) Originally published in 1783, Websters Blue-Backed Speller went on to sell nearly 100 million copies over th e next century.(c) Both a friend of Joans and a client of Marlowes are double genitives. (c) In his review article Authority and American Usage, Wallace wrote, There are lots of  epithets  for people like this- Grammar Nazis, Usage Nerds, Syntax Snobs, the Grammar Battalion, the Language Police. The term I was raised with is SNOOT.(a) See:  How to Flatter an Audience With Euphemisms, Dysphemisms, and  Distinction

Dorothea Dix, Advocate for the Mentally Ill

Dorothea Dix, Advocate for the Mentally Ill Dorothea Dix was born in Maine in 1802.   Her father was a minister, and he and his wife raised Dorothea and her two younger brothers in poverty, sometimes sending Dorothea to Boston to her grandparents. After studying at home, Dorothea Dix became a teacher when she was 14 years old.   When she was 19 she started her own girls’ school in Boston.   William Ellery Channing, a leading Boston minister, sent his daughters to the school, and she became close to the family.   She also became interested in the Unitarianism of Channing.   As a teacher, she was known for strictness.   She used her grandmother’s home for another school, and also started a free school, supported by donations, for poor children. Struggling With Her Health At 25 Dorothea Dix became ill with tuberculosis, a chronic lung disease.   She quit teaching and focused on writing while she was recovering, writing mainly for children.   The Channing family took her with them on retreat and on vacations, including to St. Croix.   Dix, feeling somewhat better, returned to teaching after a few years, adding into her commitments the care of her grandmother.   Her health again seriously threatened, she went to London in hopes that would help her recovery.   She was frustrated by her ill health, writing â€Å"There is so much to do†¦.† While she was in England, she became familiar with efforts at prison reform and better treatment of the mentally ill.   She returned to Boston in 1837 after her grandmother died and left her an inheritance that allowed her to focus on her health, but now with an idea in mind of what to do with her life after her recovery. Choosing a Path to Reform In 1841, feeling strong and healthy, Dorothea Dix visited a women’s jail in East Cambridge, Massachusetts, to teach Sunday School.   She had heard of awful conditions there. She investigated and was especially horrified at how women declared insane were being treated. With the help of William Ellery Channing, she began working with well-known male reformers, including Charles Sumner (an abolitionist who would become a Senator), and with Horace Mann and Samuel Gridley Howe, both educators of some renown.   For a year and a half Dix visited prisons and places where the mentally ill were kept, often in cages or chained and often abused. Samuel Gridley Howe (husband of Juliet Ward Howe) supported her efforts by publishing about the need for reform of the care of the mentally ill, and Dix decided she had a cause to devote herself to.   She wrote to the state legislators calling for specific reforms, and detailing the conditions she had documented.   In Massachusetts first, then in other states including New York, New Jersey, Ohio, Maryland, Tennessee and Kentucky, she advocated for legislative reforms.   In her efforts to document, she became one of the first reformers to take social statistics seriously. In Providence, an article she wrote on the topic generated a large donation of $40,000 from a local businessman, and she was able to use this to move some of those imprisoned for mental â€Å"incompetence† to a better situation. In New Jersey and then in Pennsylvania, she won approval of new hospitals for the mentally ill. Federal and International Efforts By 1848, Dix had decided that reform needed to be federal.   After initial failure she got a bill through Congress to fund efforts to support people who were disabled or mentally ill, but President Pierce vetoed it. With a visit to England, during which she saw Florence Nightingale’s work, Dix was able to enlist Queen Victoria in studying the conditions there of the mentally ill, and won improvements in the asylums.   She moved on to working in many countries in England, and even convinced the Pope to build a new institution for the mentally ill. In 1856, Dix returned to America and worked for five more years advocating for funds for the mentally ill, both at federal and state levels. Civil War In 1861, with the opening of the American Civil War, Dix turned her efforts to military nursing.   In June of 1861, the U.S. Army appointed her as superintendent of Army nurses.   She tried to model nursing care on that of Florence Nightingale’s famous work in the Crimean War. She worked to train young women who volunteered for nursing duty.   She fought doggedly for good medical care, often coming into conflict with the physicians and surgeons.   She was recognized in 1866 by the Secretary of war for her extraordinary service. Later Life After the Civil War, Dix again devoted herself to advocating for the mentally ill. She died at age 79 in New Jersey, in the July of 1887.

IT and Entrepreneurship Essay Example | Topics and Well Written Essays - 1750 words

IT and Entrepreneurship - Essay Example The Nielson Norman Group undertakes its programs and processes in line with computerized user interfaces. Such programs enable the company to bear the ability to provide consultation to clients from the firm. The Group’s success is evident since the company has built an overwhelming range of clientele in the global market since its foundation back in 1998. The following discussion seeks to highlight the prospective of intranets with various evaluation approaches to assert the fact that the programs do not necessarily provoke learning and inspirations (Collins, 2010, p, 130). Discussion of the features to build in an organization’s intranet the different intranet services seem to comprise of different features depending on the main purposes of their improvising. Each of the learning intranets was purported by its innovators as a certain approach to solving learning and problems. Distinctively, global enterprises realize that the social media is part of the community and may not fade out despite the pre-existing challenges Green, et al 2011, p, 90). Technical surveys implore organizations to abide in the use of social media holding that it is the most appropriate method from restructuring organization’s performances and building effective teams through the imposition of knowledge of the personnel and management. Experts have the notion that collaborative communication through the internet is certainly a useful course in all enterprises operating on a global platform. The effective nature of intranets is viewed as implicit to the gradual changes that are presumed to exist in organizations. This change is certain since there is enough and unprecedented evidence that functionality will shift gradually from the current prospects for the organizations’ advantages. The fact that intranets exist in different versions, the enterprise community of the society has a significant range to choose the intranet approach in accordance to the performan ce portfolio. Ideally, I-Space intranet provides learners with provident knowledge for use in ensuring organizational development and prowess in performances. Mainly, the I-Space intranet service provides various knowledgeable aspects ranging from the provision of public knowledge to the ideology of enhancing common sense (Collins, 2010, p, 133). A detailed survey undertaken by the Norman Group asserts that the intranet survey phenomenon comprises of the aspects of codification and diffusion of reading materials, a factor that is defined as the public knowledge approach. On the second account, the intranet approach ascertains to its users that they will accrue proprietary knowledge through its intriguing provision of patented entities, official secrets, and other critical information sources. The intranet approach asserts that users seeking proprietary knowledge shall find that its lack of diffusion despite the codification as an ethical barrier to provision of security on the perti nent materials. Lastly, the account provides employees and other concerned stakeholders seeking information with personal knowledge whereby codification and diffusion equally lack thus; guaranteeing users to sort out for any information related to their needs. I-Space accounting approaches assert knowledge on common sense, the type of information that all people have knowledge about their existence. However, the service is extremely diffused and without codifications thus enabling any

Invisible Buddhism in China Essay Example | Topics and Well Written Essays - 1000 words

Invisible Buddhism in China - Essay Example In the meantime, Taoism, another primary religion in the Chinese society, also presented some differences and challenges to Buddhism. For instance, while Taoism advocated peace with nature, Buddhism sought to manage the inner society. Therefore, in order to develop in China, Buddhism transformed itself to the local way of life, by incorporating the worship of fore-furthers and showing a high level of respect to China’s political system. The timely transformation made Buddha religion an ‘invisible’ but invincible religious organization across the society. The invisibility of Buddhism According to Adler, the classical translators of Buddhism experienced some challenges in getting the exact expressions to elaborate Buddhist philosophies in Chinese, so they preferred to use Taoist language in their texts (41-57). This made the religion ‘invisible’ as the original Buddhism terms were increasingly abandoned for the local ones. As a result, people began to a ssociate Buddhism with the existing Taoist tradition. It took the Chinese society several decades to fully appreciate the scriptures and teachings of Buddha. After the regime of the Han Dynasty caved in the beginning of the third century, the society faced a myriad of political challenges and social disunity. Regardless of the challenges, the translations of the religious texts continued, though silently. During this period, both alien and local monks were aggressively involved in setting up monasteries and spreading the Buddhist philosophies.... The timely transformation made Buddha religion an ‘invisible’ but invincible religious organization across the society. The invisibility of Buddhism According to Adler, the classical translators of Buddhism experienced some challenges in getting the exact expressions to elaborate Buddhist philosophies in Chinese, so they preferred to use Taoist language in their texts (41-57). This made the religion ‘invisible’ as the original Buddhism terms were increasingly abandoned for the local ones. As a result, people began to associate Buddhism with the existing Taoist tradition. It took the Chinese society several decades to fully appreciate the scriptures and teachings of Buddha. After the regime of the Han Dynasty caved in the beginning of the third century, the society faced a myriad of political challenges and social disunity. Regardless of the challenges, the translations of the religion texts continued, though silently. During this period, both alien and local monks were aggressively involved in setting up monasteries and spreading the Buddhist philosophies. Among the local Chinese religious leaders, Dao-an who spent the better part of his life in the fourth century, stood out among the crowd. Though he was prompted to adopt a ‘nomadic’ life in the wake of political disunity, he wrote extensively and gave many lectures on Buddha religious practices and values. He also established the first literary catalogues of the work he was doing. The extensive expansion of the religion, despite the fact that the society was concerned with the unfolding political events was in itself another case of ‘invisible’ spread of the religion. Dao-an had invited Kumarajiva, a celebrated

Differences Between Us and Russian Business Styles Essay Example for Free

Differences Between Us and Russian Business Styles Essay Everyone knows that the key to effective communication is knowledge. And cross-cultural communication is not an exception to the rule. Quite the contrary we have to know not only the basic data about our foreign partner, but also we ought to be acquainted with numerous rules and standards of behavior established in his or her country. To negotiate with our partner we should possess both the minimum personal information about him or her and the maximum information about his or her country. In this essay I’d like to examine differences and common points in styles, traditions and etiquette of the US and Russian negotiations. I believe that present relations between the United States and Russia are quite good. The two countries still have differences, but they increasingly work together on a wide range of political, economic, cultural issues. Despite the fact that we can still destroy each other with our nuclear weapons, our businessmen and entrepreneurs work very closely, and Russian-American enterprises and firms develop with increased speed nowadays. Naturally I reckon it makes no sense to have all those warheads. The Cold War is over, and the best thing our countries can do is to be reconciled and to get along well with each other. And business partnership is one of the factors to establish friendly bilateral relations in all aspects of cooperation. However, sometimes it is very difficult to build relationships with people of different cultures, mentalities and customs. And this point concerns both our peoples too, because the Russians utterly differ from the Americans. In fact I consider that actually we also have much in common. So further in this essay I’m going to compare our countries’ negotiation styles and traditions, and to define how much differences we have and how much we have in common. In the first place I want to compare appearance of business circles in Russia and the USA. Both Russian men and women leading the negotiations usually wear conservative dark, often pinstriped, and well-tailored clothes along with good dress shoes. A Russian man is not supposed to take off his jacket during the negotiations, while a businesswoman is more welcomed to be dressed in a pencil skirt than in pants. However on some shirtsleeve meetings Russian people of business prefer to look more casually, in such cases they untie their ties, take off their jackets and can choose suits of more light classic colors, such as gray or camel. Similarly American business people wear conservative suits and ties of dark colors. But women  are also allowed to put on not only classic skirts and dresses, but also pants. In rural areas American people of business can wear their suits even without jackets and ties. Both Russian and American businesswomen are not supposed to wear jeans even on casual occasions. All in all negotiators of both our countries have an utterly conservative look, avoid vivid colors of fabrics and gaudy accessories. In the second place it’s necessary to compare the ways of behavior of Russian and American negoti ators. Be ready to that your counterpart from Russia will not be in time. It is quite appropriate in this country, so do not wait any excuses. What is more is that the higher is the rank of your colleague in the company the more probability he or she will be late for much time. On the contrary it is inappropriate and very offensive for your counterpart in the USA to be late, as every businessperson in this country follows the rule â€Å"time is money†. Gift giving in the USA is discouraged by many firms and companies, because it can be considered as a bribe. A gracious note will be enough for your partner. In contrast of the USA gift giving in Russia goes without saying. The fact is that it is extremely difficult and even impossible to do business in Russia without help from local authorities, thus a pretty penny, a cognac bottle, a chocolate box, a bouquet of flowers or other items can help you by doing business in Russia. It is necessary to take into account that negotiations with Russians often can be unsystematic, as negotiators in Russia can focus on several issues simultaneously. Moreover, the Russians are very emotional, so tantrums and walkouts can occur during the negotiations. Although the Americans are quite emotional too, the negotiations with them are more ordered, as they prefer focusing only on the one issue. During their negotiations Russian businesspeople can make some pauses, while the Americans seem to fill the silent periods and do most of the talking. The Americans are individualistic aggressive self-reliant businessmen who do not care for cultural customs of other countries and very often just neglect them; they have a greater level of tolerance for a variety of ideas, thoughts, and beliefs within a business team. On the contrary people of Russian business most often resort to collective thinking and take collective decisions. However, there is a great hierarchy within the structure of any company, and the subordinates must respect the chain of command and do not offer any ideas their chiefs do not want to take. The US  businesspeople are really initiative and active in contrast with negotiators from Russia who very often bide their time, demonstrating their well-known patience. Russia is renowned for its hostility, so it will be a serious breach of etiquette, if you refuse to take a drink or to have a toast. In the third place I compare the gestures the Americans and Russians have. Both in Russia and the USA you greet your colleague by a firm and lasting a few seconds handshake, but in Russia this handshake should be a little bit firmer. Also shaking hands with someone in Russia be sure that you have taken off your gloves, as it is considered rude not to. Keep good eye contact during your handshake. In the USA the counterparts who are good friends can briefly embrace, though in Russia it is not appropriate. A smile is a sign of friendliness for the US businessmen, while Russian people of business prefer to maintain gravity during the negotiations and do not smile at every occasion. In Russia it is extremely inappropriate to show soles of your boots, as they are considered to be dirty, while in the USA they can put their legs on the table. To laugh and to talk too loudly is regarded as bad manners in Russia. Just quite the reverse it is regarded as a sign of sincerity of a person in the USA. To summarize everything that has been written above, I want to stress the fact that actually both our peoples, including negotiators, do have too many differences. They have a great heap of differences in all aspects, but nevertheless I assume they have one very important common thing: both the US and Russian strive to maintain economic links and friendly relations with each other. To achieve success, business organizations sand negotiators should follow the culture of every particular country. It can be quite a problem for American and Russian people of business, because they do not pay much attention to cultures of other nations. It is quite a bad trait business circles in these countries have. Without understanding culture of a country in which organization want to do business, the organization cannot achieve success because if they don’t know the norms, values, beliefs and attitude of customers and employees then they cannot run their business successfully.

Theme of Self-discovery in The Awakening and A Dolls House Essay

The Theme of Self-discovery in The Awakening and A Doll House      Ã‚  Ã‚   In Chopin's The Awakening and Ibsen's A Doll House, the main characters each experience an awakening. Although they lead different lives, Nora Helmer and Edna Pontellier's respective awakenings are caused by similar factors. From the beginning, neither character fits the standard stereotype of women in the society in which they lived. Another factor that influences Nora and Edna's awakenings is their marital relationship. Neither Nora nor Edna are treated as an equal by their husband. When each woman realizes that she is unhappy, she understands that she must leave her position and role in life in order to fully find herself.    Nora and Edna are not perfect models of the late nineteenth century woman. Women in this time period were under the control of either a father or a husband. Each woman was expected to become a wife and mother. Both Edna and Nora have nurses to care for their children, taking over the role of mother. In The Awakening, Edna is described as a woman who is "not a mother-woman" (Chopin 10). During the summer at Grand Isle, the other mother-women watch their children carefully, clothe them, bathe them, and take care of them. Unlike the others, Edna walks the beach while her children are being protected by their nurse. Edna's sentiments toward her children are best described in Chopin's narrative: "She was fond of her children in an uneven impulsive way. She would sometimes gather them passionately to her heart; she would sometimes forget them" (24).    In A Doll House, Anne-Marie is the nurse who watches over Nora and Torvald's three children. Anne-Marie is more of a mother to the children than Nora is. For example, when the... ...ad to their respective awakenings. Edna and Nora are not typical nineteenth century women in respect to their roles as mother and wife. They both have marriages in which true love does not exist. Later, each must leave her life to discover the woman who lies hidden inside.    Works Cited and Consulted: Chopin, Kate. The Awakening. The Norton Anthology of American Literature. Ed. Nina Baym et al. 2nd ed. Vol. 2. New York: W. W. Norton & Co., 1985. Durbach, Errol. A Doll's House: Ibsen's Myth of Transformation. Boston: Twayne, 1991. Ewell, Barbara C. Kate Chopin. New York: Ungar, 1986 Henrik Ibsen, A Doll's House. Dover Thrift Edition, 1992 Martin, Wendy, ed. "Introduction." New Essays on The (Awakening. New York, NY: Cambridge UP, 1988. Templeton, Joan. "The Doll House Backlash: Criticism, Feminism, and Ibsen." PMLA (January 1989): 28-40.

Marketing Research Essay

Conclusion The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research show the total black tea sales has great increased about 13% from 2008 – 2009 which is a fantastic result in the world economic recession period of time. Dilmah has market share of 29% which is the highest share of one brand. Dilmah target customer is traditional family and age is from middle to mature group. The Larry report says their customers are satisiftied with the freshest and finest tea quality and consumers agreed Dilmah has achieved the goal of tea quality. The main tea market are in Auckland 51% in 2009, Wellington and Canterburry. From primary research findings, female has higher purchasing tea percentage than male and the age group is 36 and more. People who are employeed as income earner less than 20 hours is recall seeing the TV advertising. Dilmah doesn’t have the top of mind brand awareness for the age group 36-45 but it is mostly recognized by the age group 26-35. Dilmah issues Bell is a very strong competitetor of Dilmah in black tea market as they have a very close market share percentages over years from 2005 to 2009. Bell is more reconigized at the age group of 35 – 46 by 94% (193) but the age group of 18 – 25 and 46 and over still have 67% and 61% top of mind brand awareness for Bell. The 58% of age group 26 – 35 has top of mind brand awareness for Dilmah and the 33% of age group 18 – 25 has top of mind brand awareness for Dilmah. 59% of male and 64% female all reconigized Bell but 39% male and 13% female know Dilmah as top of mind brandawareness. 6% of less 20 hrs knows Bell but 15% knows Dilmah. 61% of non employeed knows Dilmah†¦but which they might not be the main group who purchase tea normally in the household. 32% of 35 – 46 who purchased tea Be to cafe last 4 weeks: Female purchased tea more $704,000 and is about 4 times than male $188,000 at sales. Top main 3 group purchase tea 40 – 44, 45  œ 49 and 70 and over RM: Who bought tea last 4 months: * 2 main group:64% of traditional family (middle to mature age with stable income and family oriented and traditional value) and 41% visible achievers and they have very similar family values Who purchased tea last 3 months * 36 – 45 and 46 and over for bell (29% of interviewers purchased Bell Tea) * 26 – 35 and 36 – 45 for Dilmah (30% of interviewer purchased Dilmah) * 25% purchased Twinings The market trend to drink black has started from 2007 because the black tea sale. The total black sale of 2005 to 2009 has increased steadily which presented the successful of the media and publicity from the secondary data findings. The result shows that those three major brands Dilmah, Bell and Twinings are invested into the most effective forms of media at the past three to four years. Dilmah media expenditure has always been the highest in TV advertising from 2005 – 2008 ( 67% to 91% of Dilmah total expenditure of media) apart from 2009 comparing to the major three tea brands. Bell, the second tea brand spent the most amount of money in TV advertisement at 2009 which showed the result of the total tea sale was the only one brand has had increases sales from 2008 to 2009 about few percentages. Dilmah reduced the spending for TV advertisement about 23% which has slightly reduced the tea sales about little percentage but Dilmah is still No. 1 of black tea market. As a result, Dilmah has been always focusing on the right media form for advertising their product and has been successful on the result of sales and market share. Nevertheless, Dilmah still lacks the brand awareness as it shows in the primary / qanatative research findings that Dilmah did not come to â€Å"Top of mind brand awareness† and Bell was the first tea brand comes to their mind. 62% of interviewers chose Bell and only 22% of interviewers chose Dilmah which makes Dilmah comes second. This clearly shows Dilmah has significant issue about the brand awareness which has always been an issue of them trying to achieve it. From the research findings, the main group which has been purchased tea for last four months are The total black tea market sales from 2008 – 2009 has huge growth about 13%. The total The purpose of this research is to identify whether Dilmah should continue the current campaign or modify the campaign. The result from the secondary research and primary qantative research are showing the most effective forms of media and publicity is TV advertising which the campaign is focusing on. The past few years that Dilmah has been focus on TV advertising and the result shows the sales of Dilmah black tea has been increased steadily. It proved TV advertising has achieved the result of increasing the sales of tea. The research has investigated the 5 objectives which are key trends in the tea market, key customer segments and a profile of each, levels of brand awareness and measure attitudes towards teas as a drink. The findings show Dilmah should continue the current campaign as it is. Key trend in the tea market (market size, market share and price†¦etc) Key customer segment and a profile of each Brand Awareness The most effective form of media and publicity Attitude toward to tea as a drink Recommendation Id research problems / to understand / to investigate / to explore The primary research has contained five objectives are key trend in the tea market, key customer segments, the most effective forms of media and publicity and the measurement attitude towards tea as a drink. Unfortunately, it has had 800 survey but female is almost double of male. This may because the survey accuracy as the secondary research findings shows female has much higher percentage of purchasing the tea which might affect the survey. Beside, there is one more important finding that from middle to mature age groups are also the main groups of tea purchasing. The survey also has higher percentage people at the age group of 36 – 45 and 45 and over. In the primary research, it has covered quite well at the brand awareness question but there are not enough information which required to support the campaign should keep going or modify at the objectives of effectiveness of media, attitude to buy / drink tea and profile of customer segment. The key customer segment by employment should be full time worker, part time worker or non-employed. It will be good to know who does grocery shopping of the household. Full time housewife with out job or Housewife with part time job, part time student or full time student The attitude toward to tea as drink will be good to have the question of what kind of tea is the most favorite to drink? Answer to be black, herbal and green tea which can help to know the current trend of drink tea. * Main reasons of purchasing the tea What kind packaging is the most favourite etc paper bag, tin, glass jar †¦etc†¦ * What kind of advertising comes to mind when you think about tea advertising? * What would you expect to see from tea advertising? Tea history, fashion trend, tea taste†¦etc * Attitude to buy / drinking tea? (change to actionable statement – to identify * Effectiveness of advertising * Profile of segments – behaviour (drinking tea) The secondary and primary researches have got a numbers of good information and data to support the continued campaign of TV advertisement as the most effective form of media. However, it still lack the important information and data key customer segment, attitude toward to tea as drink and the type of tea advertising to support the campaign. The key customer segment will indicate which group is main consumers purchase tea for the household and when and where will the best time to have campaign on according the life consumers. The great information of attitude toward tea as drink can modify the campaign to the advertising that consumers would expect to see and also show who main consumers are. The type of media form will encourage consumers to purchase Dilmah tea brand. Sometimes, it is very hard to encourage consumers to change the brand they have drunk for long time as tea is a very family oriented drink. Drinking tea can be the family habit which dominated by the main person who is shopping for the household. For that reason, it is essential to have the focus group qualitative research to The research requires 8 – 12 people and homogeneous in terms of demorgraphic and socio-economic characteristics. Of course, those people need to have the habit of drinking tea. The final thing is has not participated in many focus groups. The reseach will also require a relax environment and it will takes about 1. 5 – 2 hours. The research will be recorded all relvant information including facial expression and body language so the recorder will need to be in the central front of the room behind the moderator. The moderator will question the group and lead the discussion to the proper way to encourage the group not be afraid to express own ideas and opinions. A good qualified moderator will be detached but kind and Final statement Identify the need for qual research †¦ (topic) To explain yes we have got some good information but still lack some important information†¦ for support – to provide more about how to present to public†¦ to recommend what should need according to behaviour†¦ or age group†¦ Just comes one statement that is actionable to complete by the research (your task)†¦ Going to Appendix Good morning/ afternoon Thank you for taking the time to meet with us. We will honor your time by making sure that we wrap up in the next 90 minutes. Does anyone mind if we tape record this for our records? The tape will be only use for the case study of the major tea brand campaign design. We are researchers under contract with the major tea brand to conduct the tea brand awareness and the attitude toward to tea as a drink. Our evaluation is formative and qualitative. This means that our primary point is to gather information that helps the major tea brand origination finest tea product and improve the brand awareness. The information we collect is by design descriptive rather than numeric. We have a system for quantifying qualitative information, but for now, we don’t need to be concerned with counting things. We just want your ideas and opinions. There is no right and wrong for each question and each idea and opinion are all very valuable information for the research. Any question before we start? Be sure that everyone signs and completes the info on the sign-up sheet. Key themes Suggested question End the guide with some kind of thank you and conclusion – recognize that people will have gone out of their way to participate

Hopefully Looking Into the Future: Haiti

Hopefully Looking into the Future â€Å"Hope is the thing with feathers  /That perches in the soul  /And sings the tune without the words  /And never stops at all. †Ã‚  Ã¢â‚¬â€œÃ‚  Emily Dickinson In Edwidge Danticat's anthology, The Butterfly's Way: Voices from the Haitian Dyaspora in the United States, different voices of the Haitian dyasporas tell their stories on how they have hope. Whether it be a young child looking for motherly love, seeking to win a soccer game or on an even bigger scale, or getting politically active and hope that what you have done pays off.Though Haiti is often associated with negative stereotypes, whether it be associated with AIDS or â€Å"the Phrase† which was Haiti: The Poorest Nation in the Western Hemisphere (Dreyfus 57), Haitian Americans tend to look on the bright side and turn out to be very optimistic. They are not the ones to just give up, they have come too far. The hope Emily Dickinson's quote from her poem Hope is the thin g with feathers   describes, is what the hope Haitians have. It gets buried within a person, that never succumbs. Throughout many essays, this point is clearly supported.Though their country may not be at its best, throughout the essays, Haitians as well as this part of the Haitian dyaspora, look to move forward and become successful by the migration to the United States. In many instances throughout the compilation of essays and poems, Haitian Americans share their stories on how they have this sense of hope. In â€Å"Restavek† , by Jean-Robert Cadet, the boy, despite the maltreatment of Florence, hopes that deep down she loves him and cares for him. In reality all she really does is abuses and uses him for what he's supposed to be doing as a restavek child.Even til the end, when the boy knows how Florence treats him, he hopes that she had gotten him something for his ceremony. In â€Å"Bonne Annee†, Jean-Piere Benoit inserts a small anecdote that shows that,  "Haitians hope even when there is no hope† (34). Interestingly enough, Benoit cleverly includes the brief anecdote of the soccer game of Italy versus Haiti right after he mentions Bebe Doc taking over his father, but right before states that Bebe Doc had fled the country, as if to enhance the meaning of it.By putting it in this order, you see that Haiti can, even if they end up losing they do have the potential. Jean- Claude fleeing the country gives rise to new hope among many Haitians, both in the ten departments of Haiti and in the eleventh department. As Benoit describes that even † a blizzard in New York [†¦ ] does not prevent jubilant Haitians from taking to the snowy streets, waving flags, pouring champagne† (Benoit 35). Like the soccer game, they celebrated. Something good has happened, an occurrence that for Haitians does not come too often. hink this is perfectly sequenced in order to convey In â€Å"Adieu Miles and Good-bye Democracy†, Patric k Sylvain shows us that the hope he has in his country becoming a democracy is more important to him than his family. Even though he does give up his role as a father to take that of a political activist, he does question himself on whether he made the right decision and if he even made a difference in Haitian politics. All these different voices come together to express the potency of the hope of Haitian Americans.The hope Haitians have prevails over death. Although many Haitians seem to be very hopeful in life, there most certainly are those few that through death triggered hope, and ultimately resorting to suicide. In â€Å"Something in the Water†¦ Reflections of a Peoples Journey†, Nikol Payen tells us of a woman that could not bear with the suffering being on the boat with her infant and gave up on life, plunging into the ocean, never to be heard of again. Although she did not fight to continue, we have to understand the hardships dealt on a daily basis.The boy tell ing the author the story of the aunt that had jumped off the boat, gains hope from seeing this act. He resorts to trusting Payen and getting onto the ship, hoping that he would get a better ending than the aunt. In Marie Ketsia Theodore-Pharel's essay â€Å"Haiti: A Cigarette Burning at Both Ends†, the title alone gives the essay an ethos of lost hope, that no matter what Haiti will, in comparison to a cigarette, burn at both ends, choking any possibilities of having hope. In the end, Thurel died, simple as that. Mr.Thurel â€Å"had made the ultimate sacrifice†, his journey had ended, but his death triggered the author of the essay to think, and other could have been influenced too. Therefore his death had made an impact on people enough to maybe give them hope to do better, and not turn out haw he had. Theodore- Pharel is contemplating whether Mr. Thurel had died for no cause, and this makes her question her love for Haiti. Being given a hopeless title, but opening th e essay with an anecdote from her past that shows the story of a martyr that obviously impacted her, makes me think of the essay as being contradictory.Thurel's suicide, as the suicide of the woman on the boat, is because of the difficulties that they were dealing with in their lives. However, in Thurel's suicide we see more of him being somewhat of a martyr. Thurel said himself in this essay that he was to â€Å"offer myself in holocaust for the complete liberation of my country† (Pharel 83). He died for his country , as had past fighters: Dessalines and Christophe. Like they once did, he had hope for his country, and as did Sylvain, which was mentioned before.Hope does not stop at death, especially considering the fact that Haitians believe that a person does not really die, their soul lives on. And even after death, there is always hope for future generations. Many of the authors of these essays have grown up in the United States, coming from Haitian-born parents. These pa rents hoped for their children to be successful. They did not want their children to have to go through what they had been. These authors, now mostly accomplished , are the epitome of a Haitian American, or of the Haitian dyaspora.Finding â€Å"success in exile†, whether it be to learn a lesson as Sandy Alexandre did in Exiled when she was tricked by her mother to go to Haiti to teach her a lesson to respect her elders, or finding exile as a motivator to become successful (Dreyfus 58). Having been sent to to Haiti, Dreyfus realizes she has to be thankful for what she had, not just take it for granted, seeing that not everyone had the same privileges as she did back in her home in America. In â€Å"Home is†¦ Sophia Cantave, currently a professor at Tufts University, is perplexed if â€Å"perhaps my mother had given birth to me so that I could do all the things that she never did† (170). As an educated woman, she is proud of having succeeded, making her mom proud, yet she is disconnected from her mother, her native land. This hope given to future generations , of the children of Haitian migrants to the United States, is in a way disconnecting them from Haiti. Hope is an exuberant trait among Haitian Americans.Those that had grown up in a place very different from their mother country, as well as those still in Haiti and even in the journey to migrate faced many dilemmas. As Haitians, going from fighting France to win their independence and always having this background of a turbulent government, they will always turn to hope. All they can do is hope, hope for the best , as their ancestors had done in the past and as they continued to do so. And from that hope, become a proud Haitian, because despite their past, they overcame it. They are left alone in this new world, with only hope at their side to help them continue.

carribbean politics essays

carribbean politics essays All men are created equal. In the books this statement is valid, but in everyday life we have a long way to go before this becomes more than just a perception. The Caribbean Islands that were once only populated by blacks has now become a white mans world. Whites have forced their ideas on the whole world and just about everyone has accepted them. The actions and words that come from the new inhabitants are the white mans views. This change in cultural politics has brought the style of thinking back to the days right after the abolition of slavery. Cultural politics is the way we, as individuals, act to certain situations in our everyday lives. The individuals in the Caribbean Islands have been forced to have white mans ideas, but some have adapted freely to these feelings. When the average American goes to a foreign country we expect them to have the same language, attitude, and feelings that we do towards everything. This is why many tourists like to go to the Caribbean. They cater your every need and they will think the way you would like them to think. They are not puppets though; they are all wrapped up in cultural politics. Their actions are controlled by the society that drives them, not the one that makes rules of the land. This makes a big difference because the society that pushes them doesnt always believe in equal rights. When someone lives in a one-sided world skin is the first thing that is seen. We do not really see people as who they really are, all we see is how someone lives or how someone acts. We assume many things when this happens, for example in Visiting by Roger McTair; Margaret thinks that Eric, a black man, works on the island for the hotel. The mindset of the woman from Canada was He is black so therefore he works in the hotel, what a blinded view of the world. That was a racially prejud ...

Indefinite Pronouns of Spanish

Indefinite Pronouns of Spanish Indefinite pronouns are those pronouns that typically refer to no particular person or thing. The list below indicates which pronouns these are in both English and Spanish. In Spanish as in English, most of the words used as indefinite pronouns sometimes function as other parts of speech, often as adjectives and sometimes as adverbs. In Spanish, some of the indefinite pronouns exist in both masculine and feminine forms as well as singular and plural forms, so they must agree with the nouns they refer to. Here are the indefinite pronouns of Spanish with examples of their use: alguien - someone, somebody, anyone, anybody - Necesito a alguien que pueda escribir. (I need someone who can write.)  ¿Me llamà ³ alguien? (Did anybody call me?) algo - something - Veo algo grande y blanco. (I see something big and white.)  ¿Aprendiste algo esta tarde? (Did you learn something this afternoon?) alguno, alguna, algunos, algunas - one, some (things or people) - Puedes suscribirte a alguno de nuestros servicios. (You can subscribe to one of our services.)  ¿Quieres alguno ms? (Do you want one more?) Voy a estudiar con algunas de las madres. (Im going to study with some of the mothers.) Algunos quieren salir. (Some want to leave.) cualquiera - anybody, anyone - Cualquiera puede tocar la guitarra. (Anyone can play the guitar.) - The plural form, cualesquiera, is seldom used. mucho, mucha, muchos, muchas - much, many - Me queda mucho por hacer. (I have much left to do.) La escuela tiene mucho que ofrecer. (The school has much to offer.) Somos muchos. (There are many of us. Literally, we are many.) nada - nothing - Nada me parece cierto. (Nothing seems certain to me.) No tengo nada. (I have nothing.) - Note that when nada follows a verb, the part of the sentence preceding the verb typically is also put in negative form, making a double negative. nadie - nobody, no one - Nadie me cree. (Nobody believes me.) No conozco a nadie. (I know nobody.) - Note that when nadie follows a verb, the part of the sentence preceding the verb typically is also put in negative form, making a double negative. ninguno, ninguna - none, nobody, no one - Ninguna de ellas va al parque. (None of them are going to the park.) No conozco a ninguno. (I know nobody. - Note that when ninguno follows a verb, the part of the sentence preceding the verb typically is also put in negative form. Plural forms (ningunos and ningunas) exist but are seldom used. otro, otra, otros, otras - another, other one, another one, other ones, others - Quiero otro. (I want another one.) Los otros van al parque. (The others are going to the park.) - Un otro and una otra are not used for another one. Otros and the related pronouns can be combined with a definite article (el, la, los or las) as in the second example. poco, poca, pocos, pocas - little, little bit, few, a few - Tengo un poco de miedo. (I have a little bit of fear.) Pocos van al parque. (A few are going to the park.) todo, toda, todos, todas - everything, all, everyone - Èl comià ³ todo. (He ate everything.) Todos van al parque. (All are going to the park.) - In singular form, todo exists only in the neuter (todo). uno, una, unos, unas - one, some - Uno no puede creer sin hacer. (One cannot believe without doing.) Unos quieren ganar ms. (Some want to earn more.) Comà ­ uno y desechà © el otro. (I ate one and threw away the other.) - Uno and its variations are often used in conjunction with forms of otro, as in the third example. Although some different pronouns are translated the same into English, they arent necessarily interchangeable. Explaining some of the subtle differences in usage is beyond the scope of this lesson. In many cases, the pronouns can be translated in more than one way into English; you must rely on context in those cases to convey the meaning.

Research and analyze company's current IT situation Essay

Research and analyze company's current IT situation - Essay Example The first outlet of Wal-Mart was opened in the same area in 1962 by the name of Wal-Mart discount store. Thereafter, another 12 retail stores under the ownership of Walton’s family were opened (Wal-Mart). However, it was not until 1969 that the Wal-Mart stores chain was founded (Wal-Mart). The strategy on the basis of which Wal-Mart was founded was providing everyday low prices at any place. It was not until 1970 that the first stock was traded with the formation of Wal-Mart as a public limited company (Wal-Mart). Thereafter, the company’s operations expanded and its distribution centers increased leading to increased growth through acquisitions. Competition also increased with retailers such as K-mart, Costco, Dillard's, Dollar Tree, J.C Penny, Sears and Target (NASDAQ). The bargaining power of customers, therefore, increased with the availability of greater substitutes. This increased the need to manage the operations efficiently and effectively which meant the compan y had to make use of information systems and manage them to sustain their competitive edge. Perhaps the primary reason behind the rapid growth of Wal-Mart is its high responsiveness to customer needs and cost reduction through the integration of information technology and information systems into its supply chain and logistics. This is reflected in Wal-Mart being the first retailer to have adopted the hub-and-spoke system of centralized distribution (Banjo). The hub-and-spoke system revolves around the idea of systems integration with the inflow of products from various places to distribution centers where the orders are consolidated and sent to their respective destinations (Banjo). These enable companies to reduce cycle times, inventory as well as costs of transportation. Wal-Mart has carefully synchronized its business strategy with its MIS strategy. This is in line with literature which suggests that the operational, managerial and strategic needs of corporation must be aligned with the information systems. The model of strategic alignment suggests that the business, IT, Organizational infrastructure and IT infrastructure must be aligned with each other (Venkatraman, Henderson and Oldach). The strategic drivers in the case of Wal-Mart included intense and growing competition, the need to shift to online operations and cutting costs to enhance profits. All these have resulted in Wal-Mart resorting to the use of Management Information Systems in its operations. Although traditionally classified as a brick and mortar company with physical operations only, Wal-Mart can now be categorized as a dot.com corporation as well owing to the foundation of walmart.com. Wal-Mart presents a case of a retailer that has used information technology to achieve and maintain a competitive edge in the market. As mentioned earlier, this is based on the company’s business strategy of offering lowest possible prices (which can come through lowest possible costs). Therefore, cost reduction and responsiveness to customer needs have been at the heart of Wal-Mart’s business strategy. The company has catered to the needs of most of its stakeholders including its vendors, suppliers and customers through the adoption of information systems. Wal-Mart has invested huge sums of money for tracking its inventory across all outlets. The satellite communication system developed in

Benefits of Securing a Border Research Paper Example | Topics and Well Written Essays - 1000 words

Benefits of Securing a Border - Research Paper Example As the paper highlights border security has become one of the most contentious aspects in many countries across the globe. A good case study is that of the United States that has benefited tremendously in her Border Patrols. Border patrol in U.S traces its history way back as early as 1904, when mounted watchmen of the U.S. Immigration Service patrolled the border in effort to prevent illegal crossing; however, their efforts were irregular and undertaken only when resources permitted. In the early years of twentieth century, customs violations and intercepting communications to â€Å"the enemy† seemed to be of a greater concern than enforcing immigration regulations. Agencies charged with the responsibilities of inspecting people and goods entering and leaving noticed that their efforts were totally ineffective without border enforcement between inspection stations. A higher head tax and literacy requirement imposed in 1917 for entry prompted more people to try to enter illega lly. From this paper it is clear that a number of amendments were done to the constitution in line with securing the nation’s border, however, the Eighteenth Amendment to the United States Constitution, prohibiting the importation, transport, manufacture or sale of alcoholic beverages had greater effects. With the passage of this constitutional amendment and the numerical limits placed on immigration to the United States by the Immigration Acts of 1921adn 1924 respectively, the border enforcement was able to receive renewed attention.